An English idiom suggests that “a picture is worth a thousand words”. It can be easily said that a meaning of a picture can be expressed in more than one word. Moreover, it is approved that humans react more easily to pictures than texts. Images have the ability to transmit emotions as well. Consequently, at social networks users have stopped writing posts and instead they tend to upload photographs to express themselves. But which are the main reasons of uploading a photo?
To begin with, “from a purely neurological point of view, the fact is that looking at an image can help our brains absorb large and complicated amounts of data in a quicker way than reading text.” (Shah, 2014). In case where images are used to tell a story people mostly stare at the photo rather than reading the whole text. The right hemisphere of the brain is responsible for the insight, whereas the left is connected to the thought.
Secondly, according to many photographer’s people use to take photographs in order to capture their memories. How many times have we just click on something that we like? And how many times have we taken photographs in order to capture the moment? Photography give us the possibility to freeze the moment. The convenience of taking pictures daily is due to the rise of technology. Just with a mobile phone in our hands we can take a picture. Nonetheless, the new smartphones have transferred the network in our pockets since most of them support internet connection. The great amount of applications that have released (such as Instagram, Snapchat, and Facebook) give us the possibility to share the pictures with our friends. Statistics have shown that 1.8 billion of photos are uploaded every day. As a result, friend of us who live abroad can see our picture and what we liked.
Lastly, it is believed that uploads of photographs can increase the visibility of a site. “Content with relevant images gets 94% more views than content without relevant images”. (Hutchings, 2016). The main reason for this is the algorithm the social networks uses. Specifically, Facebook uses EdgeRank algorithm to determine the posts to show at the newsfeed. Affinity score, weight and time are elements that are measured. Affinity score is referred to the strength of relationship according to user’s interaction. Weight element is about the weight of the post. Just a press of a like button weights less than an upload of a picture. As a result, people who usually upload images have a higher affinity score and their website has a bigger visibility than other users who don’t post.
What can a post reveal about a user’s character?
-By Anna Pavlou
Hutchings, T. (2016, November 28). http://www.linkedin.com. Retrieved from https://www.linkedin.com/pulse/use-picture-its-worth-thousand-words-thea-hutchings
Shah, A. (2014, July 2). http://www.shutterstock.com/. Retrieved from https://www.shutterstock.com/blog/why-we-prefer-pictures-its-the-way-that-youre-wired