It’s early in the morning and I’m drinking my usual morning coffee while I’m scrolling down my Instagram home-page and I couldn’t help but wonder, why do I follow so many fashion accounts although I don’t know any of them? Even my search-page suggests to follow people promoting clothes, cosmetics, shoes, anything about fashion…
So, this led me to question, what’s all this madness with fashion bloggers? Although this fashion blogging is too recent, it seems that people are getting crazy about it, almost (dare to say) craving for the bloggers’ fashion advices.
Is it the time for brands to start thinking of a partnership with the fashion bloggers? Is it them, to call the opinion leaders of today? and here cooome the questions..!!
Did you know that Paris Vogue has 2.6M followers and Vogue Italia has 1.2M followers on Instagram while the super huge famous fashion blogger, Chiara Ferragni has 8.0M followers?
I guess that says it all. Fashion bloggers or Brand advocates…same thing!
They are moving and they are moving fast! So many luxury brands have signed contracts with fashion bloggers and the question is, why wouldn’t they? They turn followers into buyers and that’s all that matters!
For example, the Greek fashion bloggers, Nef & Nat, have been brand advocates of Louis Vuitton, Hogan, H&M, L’Oreal Paris, Calvin Klein, Diesel, Pinko, Nicholas Kirkwood, Intimissimi, Nike, Express and Qatar Airways. In 2015 they were awarded fashion influencers of the year from Marie Claire magazine.
All this fashion bloggers trend though, seems to upset the magazines journalists who feel that they are losing ground. In the past, on the first row in run ways, most of the seats were taken from journalists and now fashion bloggers crash fashion’s front row.
On the other hand, what makes bloggers so unique is that they are not just another brand who advertises its product; they discover, evaluate, suggest and advice their followers, they connect with them in a more authentic way than the brands do. They are not just creating content they engage their audience in discussions and they respond to them as their friend, because they’re one of us, not another supermodel.
Being a blogger though it’s not easy, it takes commitment, authenticity, passion. People will smell it if you are not honest with them. A successful blogger is the one that turns to be your best friend to advice you for that job interview outfit. Remember blogging is not about selling is about engaging.
Are you convinced?
Three more fashion bloggers’ profiles are just added on my Instagram follow list. I’m just saying….
– By Vicky Krommyda
By nef & nat. (2016). Retrieved March 06, 2017, from http://www.bynefandnat.com/
Sherman, L. (2013, January 23). The most influential personal style bloggers right now. Retrieved March 06, 2017, from http://fashionista.com/2013/01/influential-fashion-style-bloggers-2013#1
Wilson, E. (2009, December 24). Bloggers crash fashion’s front row. Retrieved March 06, 2017, from http://www.nytimes.com/2009/12/27/fashion/27BLOGGERS.html?_r=2&adxnnl=1&hpw=&adxnnlx=1261911805-qUV5SxAN7dEQSsqH5ktlVw
Women more likely to buy from pinterest than facebook, twitter. (2012, April 17). Retrieved March 06, 2017, from http://therealtimereport.com/2012/04/17/women-more-likely-to-buy-from-pinterest-than-facebook-twitter/